5G has an image problem – how do telcos solve it?

Despite the range of potential uses for emerging 5G technologies, consumers are still largely in the dark. How can telcos better advertise the benefits of 5G based on where customers see value?

But with articles titled “The terrifying potential of the 5G network” being splashed across the pages of The New Yorker, is it any wonder that customer awareness is growing, yet intent to switch over is dropping?

5G is expected to be the fastest growing mobile generation in history, with an anticipated 600 million subscribers by the end of the year, but this speaks more to the pained rollout of previous generations, rather than the success of this latest iteration.

Cerillion plc (LON:CER) is a leading provider of billing, charging and customer management systems with more than 20 years’ experience delivering its solutions across a broad range of industries including the telecommunications, finance, utilities and transportation sectors.

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