Me & my brand: Ashley Taylor of Accrol

Ashley Taylor, Sales Director, Accrol Group, talks about how Elegance makes a luxurious and value-conscious product out of the essential purchases every household must make

An overview of the brand

Toilet tissue is an everyday essential that features in all UK households. It’s also an item that consumers panic about running out of and they want guaranteed soft, strong tissue for their derrieres! And this is what Elegance delivers.

Elegance toilet tissue is designed for comfort with enhanced softness and strength. It’s a fast-growing, affordable brand that provides great value on a daily essential to a wide range of shoppers.  It’s already available in over 5,000 convenience stores in the UK, as well as supermarkets and discounters nationwide.

Accrol Group Holdings plc (LON:ACRL) is the UK’s leading independent tissue converter, producing toilet tissue, kitchen towel, facial tissue and biodegradable wet wipes. The UK soft tissue market is worth £1.6bn with private label products comprising circa 50%. Accrol is the leading supplier to the private label market, which is growing at over 8% year on year.

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