Google, Facebook, Wholefoods, Virgin. Global fame might not be the end goal for all of us, but when it comes to naming your company or product, and choosing your domain name, there’s pressure to get it right.
For many modern businesses, the domain name is the front door. People see your business name and domain name in the search results, online ads, and social media. You have seconds to capture their attention, so think about your name in this context. What does it say about you? Is it interesting and creative? Names that are too generic and boring might drive your audience away.
CentralNic Group Plc (LON:CNIC) provides registry services, distribution, and strategic consultancy for new TLDs, ccTLDs and SLDs. They use their in-house developed IT platforms to distribute its portfolio of popular domains to a global network of over 1,500 registrars (retailers such as GoDaddy LLC), which sell these to end users.