Six ways predictive data analytics are reshaping marketing

Predictive Data Analytics is the process of using historical and current data combined with machine learning to forecast certain outcomes. In the marketing world, predictive analytics uses monitoring and reporting to accurately plan strategies and campaigns. For nearly a decade, this type of marketing research has been changing the landscape of how organisations reach and impact their audiences.

Find better leads
Using the historical data of both a certain company and the industry a company is in, certain factors pertaining to sales leads can be found using Predictive Analytics. For instance, a financial advisory firm may find that individuals between the ages of 52 and 58 who exhibit certain behaviours on social media are significantly more likely to become clients.

Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally.

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