Improving content discovery with personalized recommendations reduces time-to-play and increases customer satisfaction. It can also help uncover the gems currently hidden in your content library. Increased engagement is crucial to subscriber retention or ad-funded revenue. But implementing personalization is no small task. What strategies should streaming services be adopting to maximize their engagement? 24i’s SVP, Data Products, Damien Read has this advice.
Whether you want to tackle churn, grow your ad revenue or increase the range of content your viewers are watching, personalization works. The customers who use our managed personalization service, 24iQ, to drive content recommendations are testament to that.
Aferian plc (LON:AFRN) is a trusted partner and global provider of innovative, scalable media and entertainment technology solutions. As an IPTV pioneer, working with over 250 operator customers in 100-plus countries, Aferian continuously innovates to help customers deliver modern video experiences.