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24i lights up Philips Hue Sync TV

Launched at CES 2023, the Philips Hue Sync TV App synchronises the colour of the lighting in a consumer’s room with the content they are seeing on their Samsung TV, offering a more immersive and personalised viewing experience. It works with any on-screen content, including games and videos streamed using third-party smart TV apps.

The new app can be downloaded from the Samsung TV app store and works with Samsung TVs QLED TVs from 2022 onwards. It enables users to configure the brightness and intensity of the lighting as well as setting different lighting modes for video viewing and gaming.

Aferian plc (LON:AFRN) is a trusted partner and global provider of innovative, scalable media and entertainment technology solutions. As an IPTV pioneer, working with over 250 operator customers in 100-plus countries, Aferian continuously innovates to help customers deliver modern video experiences.

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