FairFX PLC LON:FFX, the FinTech low-cost foreign exchange provider, has told DirectorsTalk that it has signed an agreement with Holiday Extras to mutually promote each other’s products. Holiday Extras is the UK market leader for booking travel extras – including airport hotels, travel insurance, parking and lounges as well as destination car hire. Holiday Extras processes in excess of 4 million transactions a year with the vast majority being online.
FairFX believes that Holiday Extras represents an ideal partner for the Company due to the shared objective of improving customer experience through innovative technology, a broad product range and highly competitive pricing.
Under the agreement FairFX will promote Holiday Extras products with exclusive benefits for FairFX customers. In return Holiday Extras will promote FairFX products to its customer base. The average lead-time between a typical Holiday Extras customer booking a product and their departure date makes the partnership a strong strategic fit and will enable FairFX to reach more consumers in a targeted fashion.
Ian Strafford-Taylor, CEO of FairFX, said: “We are delighted to enter into this agreement with Holiday Extras. It was clear from our first meetings that the two companies share the same ethos and objectives, making this a logical partnership. We will be able to reach more potential customers with highly targeted and more efficient marketing, which makes us confident that this partnership will be hugely beneficial for both parties.”
Simon Hagger, Deputy Group CEO of Holiday Extras, said: “This is a fantastic product addition for Holiday Extras. When we asked our customers what products they needed help with and would like to book through us, travel money was at the top of that list.
“FairFX is a fast moving, innovative and robust business and we are delighted with the results of testing both their Currency Card and Travel Cash products. In addition, its app is excellent and easy to use; giving complete control and flexibility with travel money on holiday. Exchange rates are competitive and the customer service back up is top notch. With all of these positive points in mind, it was an easy decision to sign a long term agreement with FairFX and its great team.”