Think about just how interconnected the world is now, said Matt Gould, the co-founder of Arria NLG, a prominent enterprise in the development and deployment of Natural Language Generation (NLG) technologies worldwide. Think about it from just a personal context. How much data are you generating personally every day?
Modern, connected humans interact constantly online with computers, mobile phones, and many other devices. They pay bills, watch movies, purchase products, interact with medical professionals, use fitness apps, listen to music, and work online.
That whole drifting miasma of invisible data is spilling off you constantly and consistently, and it’s happening for at least half the world’s population now, said Gould during a recent DATAVERSITY® phone interview. Now, the big challenge with that huge generation of data is its synthesis.
Such a synthesis requires understanding to be derived from it in a comprehensible and easily digestible fashion. Take that enormous amount of data coming off individuals and increase it exponentially upwards, and you then reach the amounts of Big Data currently being captured and stored in global enterprises.