In order to raise awareness around a new early-detection lung cancer screening, the American Lung Association launched a new campaign.
Using video, print ads, a quiz, and other tactics, the American Lung Association’s LUNG FORCE initiative and the Ad Council are encouraging at-risk individuals to undergo a new early-detection lung cancer screening.
“The reason that the lung association is doing this is that lung cancer is the number-one cancer killer of both men and women in the U.S.,” said Jeff Seyler, ALA Executive Vice President, Northeast Region. “It takes more life than any other cancer, which a lot of people aren’t aware of. And one reason why lung cancer is so deadly is because it’s often diagnosed at a later stage, and at that point, there are fewer treatment options available. So being screened early is really critical to increasing the survival rate and the options for treatment.”
The Saved by the Scan campaign, which kicked off on World Lung Cancer Day on August 1 with representatives from ALA and the Ad Council ringing the Nasdaq bell, focuses on the low-dose CT scan that can detect lung cancer before symptoms appear. Through the use of video, social media, print and outdoor ads, and a quiz that helps people determine if they’re eligible for the scan, it aims to drive the 9 million high-risk individuals in the U.S. to get tested.
