Be Heard Group PLC Contract Win with Addison Lee

Be Heard Group PLC (LON:BHRD), the digital marketing services group, has today announced that it has been selected by Addison Lee to help drive the business’ expansion in the UK. Be Heard’s digital media and analytics agency agenda21 has been appointed lead digital marketing agency, effective immediately.

agenda21 guides brands through the complex competitor landscape to figure out where digital marketing can give them a competitive advantage on their journey. Their services help a range of clients discover what could be simply more effective through smarter use of complex data, search and digital media using rigorously and market-leading methodical forensic analysis technology.

Addison Lee is one of the world’s largest managed car operations, providing a premium service through its’ fleet of 5,000 vehicles. The company counts 80 percent of the FTSE 100 Index as customers, provides up to 30,000 rides a day in London alone, and is investing in new business, technology and fleet as it looks to grow both in the UK and internationally.

Rav Seehra, Digital Marketing Lead at Addison Lee, said: “agenda21 Digital demonstrated lots of passion and expertise throughout the pitch process. We were impressed by their approach to bringing together data, technology and advertising in an increasingly complex digital environment, and by their enthusiasm for Addison Lee’s expansion plans.”

Pete Robins, Co-founder of agenda21 Digital, said: “We are delighted to have won Addison Lee. Their clear ambition and understanding of the role of media, data and technology makes them the ideal client for agenda21.”

Peter Scott, Executive Chairman of Be Heard, said: “I am delighted that a global leader like Addison Lee has chosen us to lead its digital marketing activity. This confirms our view that Corporates require agile and fast-moving digital specialists to help them connect with today’s customers.”

Gresham House Strategic PLC has a 10.6% ownership of Be Heard Group PLC correct as of 29 September 2017 month end NAV announcement, released 02 October 2017

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