The director of Barbados Tourism Marketing discusses the destinations turnaround and its innumerable tourism offerings.
Barbados tourism is on a three-year visitor growth streak that shows little sign of slowing. After years during which the southern Caribbean nation struggled to regain its one-time popularity with American travelers, U.S.-based visitors are now driving Barbados tourism to unprecedented levels.
This year, Barbados outranked such destinations as the Seychelles and Bermuda to win the top spot on the 2017 Destination Satisfaction Index (DSI), a ranking conducted by European research companies Norstat and dp2research.
Heading up Barbados’ U.S. marketing effort is Petra Roach, a Barbados native and veteran marketing executive, who assumed the role of U.S. director of Barbados Tourism Marketing Inc. in 2015. We spoke with Roach to learn more about the destination’s turnaround and its many tourism offerings.