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Boohoo sales boost after summer of cycling shorts

The return of cycling shorts to the fashion scene helped Boohoo Group report record sales and profits.

Boohoo boss Carol Kane said she could not believe cycling shorts became this summer’s “biggest fashion trend”.

“I wore them in 1992,” she told investors.

 

Founded in Manchester in 2006, the Boohoo group Plc (LON:BOO) started life as boohoo.com, an inclusive and innovative brand targeting young, value-orientated customers. For over 10 years, boohoo has been pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7. boohoo has grown rapidly in the UK and internationally, expanding its offering with range extensions into menswear through boohooMAN.

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