Strix’s 2018 preliminary results were very much in line with market expectations as well as reconfirming the key points of the 22nd January 2019 trading update. Importantly, growth remains positive and volume driven. The company is arguably unusual for one which is consumer facing in that it generates volume growth in mature markets, which is useful from perspectives of both more reliable currencies and relatively predictable economies. We summarise the results in Figure 1. On a constant currency basis, revenue advanced 4.5%.
Strix’s preliminary results commentary reiterates the January trading statement’s level of confidence in prospects for 2019. The company believes that its vigorous defence of its intellectual property in 2018 should aid recovery in China. Moreover, within kettle safety devices the company launched a product, VnQ, which sells at a discount to the U9 and thus has a pricing advantage when seeking to gain market share in less regulated markets, while not compromising the company’s pricing overall.
