1. Know thyself
Set some time aside (and get some help) to identify what really drives you and your firm
Whilst it is imperative to understand the needs of your investors (and, for that matter your other stakeholders: portfolio companies; intermediaries and advisers; colleagues), remember that forgetting who YOU are is guaranteed to weaken your messaging, disappoint those that don’t know you well and unnerve those that do. Yes, make sure you respond to the needs of your stakeholders, but stay true to who you are. Otherwise you are going to sound insincere and will look like a carbon copy of everyone else in the market.
MJ Hudson works with clients in the fields of law, international administration, fund management, investment advisory, and IR and marketing, across both alternative and traditional asset classes.Gresham House Strategic PLC (LON:GHS) has a 1.3% ownership of MJ Hudson as of June 2018.