Is it time to switch to Google Analytics APP+WEB?

The short answer is: Even if you don’t have an App, it is time to consider it.

Google released App+Web as a beta product back in the summer of 2019 with what looked then like a niche use case for App-centric companies. Since then it has become clear that App+Web is poised to replace the ubiquitous Universal Analytics; and most likely sooner rather than later.

App+Web is not an update to Universal Analytics, but a completely new platform with its own architecture more fit for the modern digital age. Its Genesis was Google Analytics for Firebase, an App tracking solution, but as the name implies, App+Web allows you to bring data together from apps and websites into a single property in Google Analytics.

Gresham House Strategic PLC (LON:GHS) has a 9.5% ownership of Be Heard as of March 2018. GHS fund invests in financial services, media, information and communication technology, digital information and technology, healthcare, and life sciences.

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