The UK’s second largest pet retailer triples the number of transactions linked to loyalty customers after switching to itim’s digital loyalty platform, with 150,000 new loyalty signups within the first three months.
Challenge
The previous card-based ‘Jollyes Reward Card’ wasn’t found to be driving spend and had a low activation rate. Consequently, only 17 percent of Jollyes’ sales transactions could be recognised and tied to customers.
Solution
“We chose itim because they shared our vision for digital clienteling and provided expert advice on how to get there,” said Thresher. “Their innovative customer app and modular suite of solutions offered us more flexibility than other suppliers and has the ability to grow with our business.”
itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors.