It’s not going to come as a surprise to anyone that high-quality metadata is essential if you want your content recommendations to be successful in boosting streaming engagement. Equally, I’m not betraying any confidence when I say that every streaming service provider I speak to finds metadata to be the biggest challenge in their personalization efforts.
Manually adjusting and enhancing your existing metadata to make it more useful for recommendations is time-consuming and expensive, even if your library is relatively small. Buying additional metadata from third parties is sometimes suggested as a solution, but this is also costly, plus metadata is an excellent example of an occasion where more doesn’t necessarily mean better.
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