The National Association of Broadcasters (NAB) show is over for another year, it’s 100th year in fact. It’s amazing to reflect on how far broadcasting has come in those 100 years. What on earth would the broadcasters of those early days make of this year’s hot topics like FAST, AI, personalized streaming, low latency and 8K? You might as well be speaking about jet packs and hoverboards!
But for all that’s new and different from even 10 or 15 years ago (never mind 100!), I was struck by how the fact that content and user experience remain the key concern for the many NAB delegates I met over my days at the show. Here are a few more reflections on what we learned from NAB 2023:
FAST, but not too FAST
A few years ago, we were told that VOD would be the death of broadcast. Today, there are plenty of people confidently declaring that Free Ad-Supported Streaming TV (FAST) channels will be the death of broadcast.
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