Amid fierce competition, streaming services are looking to new personalization strategies to increase content engagement, tackle churn, increase advertising revenue, and encourage users to return to their apps. What new and emerging data-driven approaches should streaming services use to boost their content discovery user experience?
It’s no secret that streaming services are feeling the pinch of both increased competition, and the inflationary pressures on household budgets worldwide. The streaming wars have evolved into an ongoing pitched battle of customer retention. When it comes to convincing users of the value of a streaming service, content engagement is the new king.
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