We’re delighted to announce that we not only won the Advertising Campaign <£250k (Gold Standard) for A Better Way to Fly – Bet You Didn’t Know, a joint campaign with Air New Zealand and creative agency Sound, but we also came 2nd for Integrated Campaign <£500k and Digital Marketing Campaign for the same campaign.
The creative campaign plays on fun and surprising facts, such as ‘bees have knees’, ‘a shrimp’s heart is in its head’ and ‘a banana is a berry’, with the final reveal being that Air New Zealand fly direct to LA from London.
Gresham House Strategic PLC (LON:GHS) has a 9.5% ownership of Be Heard as of March 2018. GHS fund invests in financial services, media, information and communication technology, digital information and technology, healthcare, and life sciences.