We’re delighted to announce that agenda21, part of the Be Heard Partnership, have achieved the Internet Advertising Bureau’s (IAB) Gold Standard certification.
Launched in 2017, the IAB Gold Standard has three simple but fundamental aims – to reduce ad fraud, to improve the digital advertising experience and to increase brand safety. The initiative is part of the IAB’s commitment to raising standards in digital advertising and building a sustainable future for the industry.
Gresham House Strategic PLC (LON:GHS) has a 9.5% ownership of Be Heard as of March 2018. GHS fund invests in financial services, media, information and communication technology, digital information and technology, healthcare, and life sciences.