“I think it’s time we stop, children, what’s that sound? Everybody look what’s going down.”
That call for awareness comes from the song “For What It’s Worth” by Buffalo Springfield. The song’s writer, Stephen Stills, penned the lyrics in response to the Sunset Strip curfew riots of 1966. Although it remains evocative of the era’s spirit and its tensions, it did not prescribe any consequential action.
Benign awareness has an analogous effect to that of a minor paper cut. It’s noticed, passes quickly, is forgotten, and causes no change. The trick is to impart actionable awareness. In my case, that has proven easier said than done.
Oxford Biodynamics PLC (LON:OBD) was spun out from Oxford University in June 2007 with the aim of translating fundamental scientific advances into a commercialised platform technology and a new generation of biomarkers for cancer, ALS and other diseases.