Applied Graphene Materials plc (LON:AGM) has announced that its partnership with a leading innovator in the cycling market, Tru-Tension, has resulted in the launch of a brand new detailing spray enhanced with AGM’s graphene nanoplatelet technology.
UK-based Tru-Tension designs and manufactures products for biking enthusiasts, from tools and cleaning products for commuters and adventure riders, to lubricants and accessories for high performance motorcycle racing. Following a programme of in-house research and testing, the manufacturer claims that the new formulation enhanced with AGM’s industry-leading Genable® graphene dispersion technology delivers extended performance benefits.
Since successfully securing a substantial investment from retail guru Touker Suleyman on BBC’s Dragons’ Den back in 2018, Tru-Tension has grown from strength to strength, expanding its range of high-quality bike maintenance solutions. Tru-Tension suggests the graphene-based spray offers an unrivalled high gloss finish that also acts as a protective layer to leave paintwork glistening, and that the newly formulated hydrophobic coating also reduces dirt build-up to make future cleaning easier.
The Graphene Bike Detailer product represents a further milestone for both companies in bringing graphene nanoplatelet-based products to the wider market. The brand is now available to purchase in Halfords and many other national retailers, as well as through the Tru-Tension website: https://www.tru-tension.co.uk/
Working with industry pioneers like Tru-Tension, AGM continues to realise the benefits of graphene for detailing product applications. This latest product launch represents another example of how the incorporation of the Company’s unique graphene dispersion technology can transform customers’ products and help manufacturers to stand out in the car and bike care market.
Chris Frappell, Founder of Tru-Tension, commented:
“It has been great working with AGM’s team to create our new Graphene Bike Detailer. The unrivalled formulation and hydrophobic performance of the graphene delivers a world leading bike detailer with a shine that reduces the build-up of dirt. This addition to our diverse range allows us to continue to deliver market leading products, for motorcycles and bicycles, at the forefront of what is capable with technology. We look forward to working with AGM on future products and continuing to push the boundaries and performance of our products.”
Adrian Potts, Chief Executive Officer of AGM, said:
“It is a pleasure to see yet another product enhanced with AGM’s graphene dispersions coming to market. Our graphene products have demonstrated exceptional performance in an increasingly broad range of applications, made possible thanks to our focus on delivering graphene nanoplatelets in a format that makes them easy to adopt in practical applications. This approach continues to deliver new customer product momentum for innovative companies like Tru-Tension. The development of our relationship with Tru-Tension is exciting and I look forward to seeing the commercial results of their current and future cutting-edge product launches.”