Balancing Performance Marketing with Agency Spend

As part of a drive to modernise its marketing spend, US FMCG giant Procter & Gamble (P&G) recently announced a shift in priority, moving away from traditional mass marketing methods towards performance marketing channels, as well as reducing ‘agency compensation’ through automation.

In this exclusive analysis for ExchangeWire, Hannah King, media planning director at agenda21, discusses the potential advantages, and pitfalls, of brands moving to targeted marketing approaches, alongside how existing agency relationships should be maintained.

Gresham House Strategic PLC (LON:GHS) has a 9.5% ownership of Be Heard as of March 2018. GHS fund invests in financial services, media, information and communication technology, digital information and technology, healthcare, and life sciences.

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Head of Civils joins Van Elle

27th April 2021

Van Elle has appointed Gary Payne as its first Head of Civils, as part of an ambitious plan to further expand the specialist offering of the company. With an impressive 25-year career with Siemens, Morgan Sindall,

What does the new tax year mean for you?

23rd April 2021

Personal allowance increases The amount of money you can earn before paying the basic rate of income tax of 20% has increased from £12,500 to £12,570. This is known as the personal allowance. It may be

New relationship delivers initial £5.9m multi-utility contracts on major East Midlands mixed-use scheme, Fairham

22nd April 2021

Fulcrum, the leading independent multi-utility infrastructure and services provider, has secured two new contracts, worth a combined £5.9m, at Fairham, Nottinghamshire. The Sheffield-based company will supply the gas, electricity and water infrastructure and a primary substation

Gresham House announces £10.5m investment into Borderlink Broadband Limited

19th April 2021

Gresham House has announced that it has made a £10.5m investment today into Borderlink Broadband Limited (Borderlink). Borderlink is a Fixed Wireless Access and Fibre broadband operator serving business and residential customers across Scotland, Cumbria and Northumberland.

Planning for a data centre in London: Are you air quality neutral?

19th April 2021

Demand for data centres is increasing at an exponential rate, and within the UK market the majority of sites identified for new build data centres sit in or around London. But when it comes to getting

Offshore wind Korea: Obtaining local and international licence to operate

14th April 2021

South Korea’s Green New Deal aims to accelerate the transition towards net-zero by 2050, mitigate the risks associated with climate change and to expand offshore wind capacity to 12 GW by 2030. The Offshore Wind Collaboration

Van Elle acquires ScrewFast Foundations Limited

12th April 2021

Van Elle announced the acquisition of ScrewFast, a helical piling and steel modular foundations company, for £3.68m. Established in 2000, ScrewFast Foundations has a 15-year track record in highways, and its first rail schemes date back

Gresham House Strategic raises dividend by 20% for the third year running

9th April 2021

Gresham House Strategic plc (LON:GHS) expects to publish its full-year results in June. The latest factsheet for the period 1 January 2021 to 31 March 2021 is available at: www.ghsplc.com FY21 Summary, for the period ended 31

How tech is improving the home buying & selling process

7th April 2021

HM Land Registry’s new Digital Identity Standard will mean that buyers will be able to use their mobile phone to prove their identity when purchasing a property. New research by HomeOwners Alliance shows that this move

Fulcrum introduces new energy solutions to help housebuilders tackle Future Homes Standard challenges

1st April 2021

Fulcrum, the leading independent net-zero focused multi-utility infrastructure and services provider, is increasing its support for housebuilders across the UK with the introduction of its new Future Living service, which features renewable energy and smart control

Design Engineer delivers technical paper to Piling 2020 Conference

29th March 2021

Van Elle Design Engineer, Lewis Yates, presented on Performance of Rock Socks in the Helsby Sandstone Formation of Central Birmingham at the virtual Piling 2020 conference on Thursday 25th March. Hosted by the British Geotechnical Association (BGA) with support from the Federation

UK’s Oil and Gas Authority mandates ESG reporting

26th March 2021

In March 2021, the Oil and Gas Authority (OGA) reported on the results by their Environmental, Social and Governance (ESG) taskforce focused on the ‘E’ of ESG. It evaluated environmental reporting requirements to deliver a fair

Top three interior design trends in 2021

25th March 2021

From rustic inspiration to greener surroundings, ‘Next’ home share the UK’s most googled home decor themes to give you their top three interior design trends in 2021. If you’re keen to spruce up your home this

How to identify the right planning strategy for your data centre

22nd March 2021

When everything depends on a successful application, shaping the right planning strategy can be the key to speed and success. Chris Hicks, Director – Planning, shares his six-step recommendation. The data centre industry is growing at

Top tips to keep your property transaction on track

18th March 2021

Now more than ever there are huge incentives to keeping your home purchase or sale on track. Thanks to the pandemic, more property transactions are collapsing and the associated costs are even greater this year. You’ll

Is ‘dry development’ possible in Australia’s West?

15th March 2021

When working in low-lying areas, development projects are often plagued by ‘water problems’—rising groundwater, complex engineering, the huge expense of fill. It’s a problem that we’ve been facing for a long time here in Western Australia

Online property auctions good or bad?

11th March 2021

There is much to be said about the growing popularity of online property auctions, especially at a time when transactions are taking longer and over 300,000 purchases fell through last year. But is it all it’s

Sustainability at the heart of Van Elle’s strategy

5th March 2021

From purchasing recycled products, reducing fuel consumption and waste to developing more efficient design solutions and construction techniques for our customers; sustainability is at the core of our business priorities. So today, World Engineering Day 2021,

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