Bezos isn’t saying ‘no’ to the idea of Wearable for Amazon

For an online retailer, Amazon has made a lot of hardware products — some having been more successful than others. But there’s one category that Amazon hasn’t officially entered yet: wearables.

I had the rare opportunity to ask Amazon founder and CEO Jeff Bezos about his interest in this area at Code Conference this evening, following his on-stage interview with Walt Mossberg (which you should really watch in full, if you have the time). Bezos, not surprisingly, declined to comment on the company’s product roadmap — but he also didn’t say Amazon wasn’t working on wearable tech, either.

“I DON’T THINK YOU’VE SEEN THE TIP OF THE ICEBERG YET,” BEZOS SAID

“I think it’s a super interesting market, and I obviously can’t talk about our future roadmap,” Bezos said. “But I think that’s also in its infancy. I think you’re going to see a bunch of different products be successful there, different functions… but I don’t think you’ve seen the tip of the iceberg yet.”

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