Boku’s Fortumo launching a direct carrier billing partnership with Legimi

Boku Inc (LON:BOKU), a leading global provider of mobile payment and identity solutions, has announced that its subsidiary Fortumo, has been working with the leading Polish e-book vendor Legimi and together they are launching a direct carrier billing partnership.

Through Fortumo’s PayRead solution, users can now subscribe to Legimi and access thousands of e-books and audiobooks by charging the payments to their phone bill. The option to pay with carrier billing is available to more than 18 million subscribers of the mobile operators Orange and Plus.

Legimi collects carrier billing payments from users in Poland through Fortumo’s Unified SDK product. Through Unified SDK, one integration connects Legimi to telcos in Poland and gives access to a network of more than 300 other mobile operators and digital wallets. Fortumo hosts and localises Unified SDK checkout flows on its platform, making it simple and scalable for merchants to launch local payment methods across the world. Legimi additionally uses Fortumo’s Subscription Engine for full user lifecycle management of users acquired through carrier billing.

In Poland, credit card ownership is only 16% while 64% of people have a smartphone*. This creates a challenge for digital content merchants in the country: while most people are able to access digital content, the majority of people are unable to pay for premium services. Carrier billing solves this problem by letting any user charge purchases to their mobile phone bill. Additional data on the digital ecosystem of Poland and other countries in the Central & Eastern European (CEE) region can be found from Fortumo’s CEE market report accessible at: https://fortumo.com/blog/carrier-billing-market-report-central-eastern-europe/.

Mikołaj Małaczyński, CEO at Legimi, commented, “Instant access, convenient payment. This is a must for a fast growing and ambitious digital entertainment company. That is why we decided to work with Fortumo. The simplicity of implementation was also important, as it did not require significant involvement of the resources of our IT team.”

Andrea Boetti, Director of Strategic Partnerships at Fortumo, commented, “Carrier billing is the leading alternative payment method used by global app stores, game developers and streaming services. Fortumo’s PayRead gives digital publishers the simplest way to adopt the payment method when transitioning from an ad-based model to a reader revenue model. We are excited to be working with Legimi and helping support their user acquisition and revenue growth goals.” 

*https://databank.worldbank.org/reports.aspx?source=1228#.

Click to view all articles for the EPIC:
Or click to view the full company profile:
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Boku Inc.

More articles like this

Boku Inc.

Boku adds PayPay and LINE Pay mobile wallets in Japan for DAZN

Boku Inc (LON:BOKU), a leading global provider of mobile payment solutions, has announced that it has added PayPay and LINE Pay mobile wallets in Japan for leading global sports streaming platform DAZN. With this launch, 50M+ users of PayPay and

Boku Inc.

Boku Inc. deliver a strong underlying performance (VIDEO)

Boku, Inc (LON:BOKU) CEO Jon Prideaux joins DirectorsTalk Interviews to discuss interim results for the six months ended 30th June 2022. Jon talks us through the highlights of the period, explains how efforts in eWallets and real time payments

Boku Inc.

Boku, Inc. strong performance across the Group

Boku Inc. (LON:BOKU), a leading provider of global mobile payment solutions, has announced the following unaudited interim results for the six months ended 30 June 2022. Jon Prideaux, Boku’s CEO, commented: “Our efforts on eWallets and real-time payments are being validated. In

Boku Inc.

Boku, Inc report new multi-year Amazon commercial agreement

Boku Inc. (LON:BOKU), a leading global provider of mobile payment solutions, through a subsidiary, has entered into a new multi-year commercial agreement with a subsidiary of Amazon.com, Inc. for Boku Payments to supply its digital wallet and other

Boku Inc.

Boku sees strong growth in new payment types

Boku Inc (LON:BOKU), a leading global mobile payments company, has provided the following unaudited trading update for the six months ended 30 June 2022. Summary ·    The Group saw further growth in volume processed through its mobile-first payments network of Direct

Boku Inc.

Boku’s M1ST adds real-time payment options for PromptPay and K PLUS

Boku Inc (LON:BOKU), a leading global provider of mobile payment solutions, has announced that its M1ST (Mobile First) Payment Network has added real-time payment options for PromptPay and K PLUS in Thailand. PromptPay and K PLUS join Boku’s M1ST Payments Network, which includes over

Boku Inc.

Boku launches PayPay mobile wallet payments for Netflix in Japan

Boku Inc (LON: BOKU), a leading global provider of mobile payment solutions, has announced that its M1ST (Mobile First) platform has launched PayPay mobile wallet payments for Netflix in Japan.  With this launch, PayPay’s more than 45 million users can

Boku Inc.

Boku reports revenues increased by 23%

Boku Inc. (LON: BOKU), a leading provider of mobile payment solutions, has announced its audited results for the year ended 31 December 2021. Group Financial Highlights ·    Group revenues increased by 23% to $69.2 million (2020: $56.4 million**) ·   

Boku Inc.

Boku appoints Dr. Richard Hargreaves as new Chairman

Boku Inc (LON:BOKU), a leading provider of mobile payment solutions, has announced that Mark Britto will step down as Non-Executive Chairman of Boku at the Company’s Annual General Meeting, due to be convened for 1 June 2022, after

Boku Inc.

Boku completes sale of Boku Identity to Twilio

Boku Inc (LON:BOKU), a leading provider of mobile payment solutions, has confirmed, further to its announcement on 19 January 2022, the completion of the sale of Boku Identity, Inc. to Twilio, Inc., the leading cloud communications platform, for

No more posts to show