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Boohoo bucks brutal clothing retail market

Online-only business now worth 20 times more than Debenhams

The fashion retailer Boohoo, a brand beloved by Irish teens, raised its sales guidance on Wednesday as it beat forecasts with a 22 per cent first-half profit rise, underlining shoppers’ rapid shift to online retail.

 

Boohoo Group Plc (LON:BOO), Founded in Manchester in 2006, the group started life as boohoo.com, an inclusive and innovative brand targeting young, value-orientated customers. For over 10 years, boohoo has been pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7. boohoo has grown rapidly in the UK and internationally, expanding its offering with range extensions into menswear through boohooMAN.

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