Boohoo Group PLC (LON:BOO) have thrown their weight behind a new tech start up – bringing the total investment up to £1m to date.
RangeRoom encourages collaboration between designers and brands allowing new products to be created quickly and cheaply on a shared platform.
This means that all involved in creating the hottest new looks can communicate easily and it also will allow retailers to monitor stock levels and feed back to the designers which lines are selling well.