CloudTag Inc (LON:CTAG) CEO Amit Ben-Haim chats to DirectorsTalk from the CES 2016 show in Las Vegas about the launch of the CloudTag Track, Amit discusses the feedback so far, what this means for shareholders and the next steps now for the company.
While the product is being launched at CES and commercial discussions with retailers, distributors and brand partners are being finalised, the Company is ramping up production of the Cloudtag Track to deliver commercial quantities of the device in Q2 2016, subject to raising additional funding in due course.
Key selling points of the Cloudtag Track include:
– Personalisation – a bespoke, personalised fitness and nutritional system – the user sets a weight loss and fitness goal and the CloudTag system personalises recommendations and guidance to that individual by continuously adapting as the user progresses, accurately matching their fitness needs and weight loss goals;
– Accuracy – Cloudtag Track uses proprietary advanced sensing technology to obtain clinical-grade ECG, which offers a highly accurate assessment of heart rate and energy expenditure. The directors believe it will be the most accurate energy expenditure model on the market;
– Dual mode – the device can be worn on your wrist for daily tracking and on the chest in the beatSMART clip during exercise for advanced monitoring; and
– 24 Hour device – wearing the device in the beatSMART clip for one hour gives a full charge for three to five days on the wrist, a truly 24/7 device.
