CloudTag Inc. (LON:CTAG) is a London Stock Exchange AIM listed digital health company bringing accurate personal monitoring to the weight loss, health, wellbeing and fitness markets. “The Cloudtag Track™ provides constant activity and fitness tracking providing the user wiith personalised, relevant exercise and nutrition guidance via the mobile app and cloud keeping users on track to achieve their weight loss goals. CloudTag’s ecosystem integrates a dynamic system which engages with the user on their exercise and nutrition journey whilst being their trusted companion adjusting and personalising to their needs and lifestyle demands.
Our Vision
Encouraging active healthy sustainable lifestyles through personalisation.
Our Mission
• To deliver personal medical quality data in a simple and meaningful manner to the consumer market
• To provide relevant data to the user’s needs and goals and personalise feedback whilst supporting the specific lifestyle of the user
• To be the trusted company for sensitive personal data
• To support individuals to achieve their health and fitness goals and sustainable lifestyle changes by providing accurate, relevant data and a truly individualised experience
The CloudTag platform seamlessly integrates 3 key technological forces:
• The mobile (connectivity, application and user interface)
• Cloud computing
• Machine learning and artificial intelligence
Size of Wearable Market
• In 2016 Wearable market to increase by 38% to just over 110 million units and by 2020 to 237 million units1
• In 2016 App sales predicted to increase by 24% to $59 billion in sales and by 2020 to $101 billion2
• UK smartphone penetration grew from 62% to 70% of the population with the older age group (35+) recording the highest growth3
• Nearly 75% smartphone penetration in the US, highest penetration among persons aged 25-34 accounting for 36.5% of owners and 35-44 age range accounting for 31% of owners4
CloudTag Short Term Market Opportunity
• More than 1.9bn adults were overweight in 2014 and 13% were obese globally5
• In the US 69% of the population is either overweight or obese with associated costs to the national and private health care bodies of around
$147 billion6 (£101 billion)
• In the UK 60% of the population is either overweight or obese with associated costs to the national and private health care bodies of around
£27 billion7
• In Germany 54.8% of the population is either overweight or obese with associated costs to the national and private health care bodies of around €4.8 billion8 (£3.8 billion)
CloudTag’s User
• The largest share of the weight loss market is male and female, aged between 25 and 55 who are overweight or obese
• CloudTag’s user typically spends money on weight loss products and apps and is interested in losing weight, getting toned and feeling healthier
Key Markets
• Connected Fitness and Wellbeing – tracking physical activity and collecting data manifested as mobile apps and wearable devices
• mHealth – the support of public health using mobile devices and wearable technology
Current Wearables Market
• 2014 saw sales of 25.3 million wearable devices, while in 2015 these increased to 72.5 million1
• For 2016, worldwide shipments are expected to increase 38.2% from the prior year, to 110 million2
• For each year until 2020, the sector should see double-digit growth, culminating in shipments of 237.1 million wearable devices in 20202
• As of today, fitness trackers still have the lion’s share of the wearables market, accounting for 51 million of 2015’s device sales1
• 71 percent of US adults said they would use a health tracking device if it was clinically accurate, according to a survey of 1,011 US adults between December 10 and 13th last year2
• A 118% rise in sales of wearable tech (3 million devices in UK) during 2015 was sparked by the arrival of Fitbit, Apple Watch and other health
trackers
