From building an integrated marketing stack to embracing the accelerated uptake of interactive tools, digital marketing materials, and AI, several trends have begun to establish themselves that will influence how companies approach commercial real estate marketing in 2024.
In this article, we’ll cover six of the most significant marketing trends that will impact the commercial real estate industry and how CRE firms operate as we move into 2024 and the following years.
Here are 6 marketing trends happening right now that all commercial real estate teams need to consider:
Print Collateral Continues to Phase Out
The trajectory is clear: the digital wave is reshaping CRE marketing. Embracing this shift toward digital platforms allows for a more dynamic, cost-effective, and environmentally conscious approach to property promotion. As the industry evolves, the dominance of digital marketing over print collateral in real estate marketing seems inevitable.
Real Estate Credit Investments Limited (LON:RECI) is a closed-end investment company that specialises in European real estate credit markets. Their primary objective is to provide attractive and stable returns to their shareholders, mainly in the form of quarterly dividends, by exposing them to a diversified portfolio of real estate credit investments.