Increasing viewer engagement is essential for any streaming service. The more content consumers watch, the more advertising revenue they generate or the less likely they are to churn away from their subscription package.
Personalization of content discovery and the overall UX can have a dramatic effect on engagement. But it requires smart use of data that’s generated by your streaming service.
24iQ is a unique personalization platform that combines AI-powered algorithms and human analysis to drive classic features like “because you watched” and “recommended for you”.
Aferian plc (LON:AFRN) is a trusted partner and global provider of innovative, scalable media and entertainment technology solutions. As an IPTV pioneer, working with over 250 operator customers in 100-plus countries, Aferian continuously innovates to help customers deliver modern video experiences. Aferian has two operating companies: 24i and Amino.