Food delivery firm relies heavily on data and machine learning to increase efficiency
Online food delivery firm Deliveroo has been one of Britain’s great startup success stories since its launch in 2013, having raised around $200 million (£154m) in investment amidst rapid growth and expansion.
It now operates in 12 countries and 140 cities, with its international network of riders and restaurants working together to deliver food to customers 24 hours a day.
But what has been the secret to Deliveroo’s success? The company’s VP of engineering Dan Webb, speaking at AWS Summit in London this week, revealed how it all comes down to data.
“Every since Deliveroo was founded the use of data has been absolutely critical to ensuring that our customers, our riders and restaurants have the best possible experience on our platform,” he said.
Data is used in three main ways, the first of which is to support team decisions.
“Experimentation helps us understand product changes we make,” Webb explained. “Graphs help our operations team understand and react to trends and agents all across the business are running queries on our dataset 24 hours a day.”