Will the brisk rise of online fashion company Boohoo continue? Incoming chief executive John Lyttle will certainly be hoping so: a £50m bonus payout depends on it.
The retailer’s interim results, out on 26 September, will illustrate whether the strong growth the company has been enjoying of late has continued. In June, it reported that sales had increased by more than 50% in the previous three months compared with the previous year as young consumers flocked to buy its inexpensive clothes.
Boohoo group Plc (LON:BOO) started life as boohoo.com, an inclusive and innovative brand targeting young, value-orientated customers. For over 10 years, boohoo has been pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7. boohoo has grown rapidly in the UK and internationally, expanding its offering with range extensions into menswear through boohooMAN.
