As cutthroat as the Indian EV market is when it comes to 2-wheelers, it is also booming. So what does it take for startup to make a space for themselves in a market that is dominated by established startups like Ola and Ather, and legacy player like TVS and Hero?
As great and diverse as the four-wheeler EV market is in India, the two-wheeler EV market is where the real action is taking place. To say that this segment of the Indian automotive scene is cutthroat, would be a gross understatement.
In a market that is dominated by startups like Ola and Ather, as well as legacy automakers like TVS and Hero, it is very difficult to launch a whole new EV brand and find your footing. However, the two-wheeler EV maker, Simple Energy has managed to do just that. Clearly, Suhas Rajkumar, CEO and Founder of one of India’s most rapidly growing two-wheeler EV brand has an idea and the know-how of creating a space for themselves in an already saturated market.
Saietta Group plc (LON:SED) is a multi-national business which designs, engineers and manufactures complete Light Duty and Heavy Duty electric drive (eDrive) systems for electric vehicles on land from scooters to buses (vehicle categories L, M, N and T) as well as marine applications.