The importance of data in addressing global challenges has grown significantly as we near 2025. The “Data for Good” movement continues to evolve, driven by advances in technology, increased global collaboration, and a rising focus on ethical practices. The use of data is becoming central to solving some of the world’s most pressing issues, with trends showing how data is increasingly being leveraged for social good.
Artificial intelligence (AI) and machine learning (ML) are playing a transformative role in addressing social challenges, from predicting natural disasters to improving healthcare outcomes. These technologies have proven effective in disaster response, such as analysing satellite data to predict floods or wildfires, and in healthcare, where AI models detect diseases early and allocate resources efficiently. As AI develops further, ensuring fairness, transparency, and accessibility will be critical, particularly for underrepresented communities. Ethical AI use will be crucial for maximising positive impacts across sectors.
Data collaboratives are becoming a vital tool in tackling global problems. These partnerships between public, private, and nonprofit sectors pool resources and expertise to address common challenges. For example, the Global Partnership for Sustainable Development Data (GPSDD) unites governments, international organisations, and corporations to support the United Nations’ Sustainable Development Goals (SDGs). As more organisations realise the value of shared data, these collaborations are expected to grow in importance, although challenges like data privacy and trust will need to be addressed.
In data-driven projects, human-centred design is increasingly emphasised. This approach ensures that data initiatives consider their impact on communities, rather than focusing solely on technology. Examples include public health dashboards designed with accessibility in mind and inclusive urban planning initiatives. Data sovereignty, particularly for Indigenous communities, is gaining recognition, with a growing focus on ethical frameworks that respect community control over data use.
The open data movement has also seen significant progress, enabling wider access to information for researchers, journalists, and activists working on social issues. As more datasets become publicly available, transparency and collaborative problem-solving are increasingly encouraged. Alongside this, data literacy is becoming essential, particularly in underserved areas. Efforts are underway to scale education initiatives that will equip more people with the skills to use data effectively, empowering marginalised communities in the process.
Ethical data governance is central to the responsible use of data, with concerns over privacy and bias becoming more prominent as data initiatives expand. Organisations are likely to adopt stronger frameworks focused on transparency and fairness, ensuring that AI is integrated responsibly into decision-making. The development of regulations, such as the European Union’s AI Act, reflects the growing attention to AI ethics, and these frameworks will be critical in ensuring that innovations benefit society while respecting fundamental rights.
Looking ahead to 2025, the “Data for Good” movement will continue to grow through collaboration, innovation, and ethical practices. The trends of using AI for social impact, fostering global data collaboratives, and promoting human-centred design and ethical governance highlight a collective commitment to using data as a tool for positive change. The future success of these initiatives will rely on balancing technological potential with ethical considerations, ensuring data serves all communities effectively.
Data-driven initiatives, with a growing emphasis on responsible and ethical practices, are poised to make a significant impact in addressing global challenges. As we progress, leveraging data for social good will depend on continued collaboration, innovation, and the responsible use of technology.
Tern plc (LON:TERN) backs exciting, high growth IoT innovators in Europe. They provide support and create a genuinely collaborative environment for talented, well-motivated teams. The Talking Medicines mission is to be the World’s Gold Standard for Patient Intelligence by Medicine.
