WHAT DOES THE DATA TELL US?
Among respondents for whom super-aggregation is a relevant proposition, the vast majority claim to have implemented or are planning to implement a super-aggregator play.
Some 8% said they are already exclusively super-aggregators of content, while a further 30% said they are super-aggregators but not exclusively, meaning 38% have implemented some sort of super-aggregator strategy.
A further 14% said they are planning to become a super-aggregator exclusively, while 29% plan to become a super-aggregator but not exclusively, meaning that 43% of respondents have not yet implemented a super-aggregator strategy but plan to do so.
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