Be Heard Group PLC to acquire 75% of Freemavens

Be Heard Group has announced the proposed acquisition of a 75% stake in Freemavens Limited, a marketing analytics and innovation consultancy specialising in the use of big data, for a total consideration of around £1.7m.

The acquisition and associated costs are being funded via a cash placing to raise gross proceeds of £2.1m.

Founded in 2012 by Andrej Moyseowicz and Christopher Palengat, Freemavens is an analytics and innovation consultancy which aims to solve clients’ business challenges and develop insights and actionable ideas using big data. The agency, with its 20-strong team, has developed several in-house data analytics tools and methodologies and has clients including Unilever, Barclays, Channel 4 and RNLI.

Gresham House Strategic PLC has a total interest of 10.6% in Be Heard Group PLC correct as of 31st January 2017 month end NAV announcement, released on 1st February 2017

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