As Europe is gripped by football fever, 24i’s VP Backend Teams & Customer Support, Kimmo Kangas considers how Pay TV operators can reduce their operational headaches and make the most of their live sports streaming rights without increasing their day-to-day stress.
The link between live sports and Pay TV subscriptions is well established, and it’s no wonder that after more than a year of interrupted sporting schedules, operators in Europe are scrambling to make the most of their rights to the pandemic-delayed 2020 UEFA European Championship. Even those who prefer to call it soccer are paying attention to the matches being held across 11 different countries.
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