Companies undergoing digital transformation face many challenges.
As we’ve discussed previously, established businesses might be struggling to understand what is needed and why, while watching digital-centric start-ups leap ahead in the market. A company might also have significant internal resistance to change, or perhaps they can’t find the right person (in the right role) to lead the transformation, or maybe they’ve gone to a lot of trouble to collect customer data but now nobody has any idea how to use it.
Yet perhaps the biggest digital transformation misstep we’ve seen is simply a lack of vision. Not only a failure to clearly define where they want to go and how they will get there, but also how they intend to measure that success. Which is where digital KPIs come in.
As of 1st March 2018, MXC Capital Limited holds a 25% share in Adept4 plc.