INTERVIEW: How appScatter Group has strengthened its offering with Abilott acquisition

appScatter Group plc (LON: APPS) CEO Philip Marcella joins DirectorsTalk to discuss the acquisition of Abilott Ltd. Philip explains how the relationship came about, what the agreement means for company and clients, how it furthers the company’s strategy and what investors can expect to see within the next 12 months as a result of the relationship.

appScatter is a scalable B2B mobile app management platform with its own data intelligence stack. We track and collect daily data from 1.3 billion unique app URLs across 252 territories. In addition, we have daily audience data on 3.5 billion mobile devices covering 900,000 apps.

The Group’s app management platform has 3 core focus areas:

1. Mobile Asset Management: The ability to manage the distribution of apps across multiple app stores with full reporting on downloads, sales, in-app-purchasing and advertising revenues. Users can access other tools including App Store Optimisation and keyword optimisation.

2. Data Intelligence: Quantitative and qualitative insights on the performance of more than 4 million apps. Including Daily Active Users (DAU), Monthly Active Users (MAU), Average Revenue per Daily Active User (ARPDAU), retention rates, downloads, store revenue, top chart ranks, keyword ranks. We track top performers, top growers, keywords, ranks, version updates, and niche markets.

3. Security & Regulatory Compliance: Identifies if EU General Data Protection Regulation (“GDPR”) regulations have been implemented and are being adhered to. Clients can check for data breaches and identify where apps could allow unauthorised access to private data.

Click to view all articles for the EPIC:
Or click to view the full company profile:
    Facebook
    Twitter
    LinkedIn
    AppScatter Group

    More articles like this

    AppScatter Group

    appScatter announce conditional acquisition of Airpush Group

    The Directors of appScatter (LON:APPS) has announced the conditional acquisition of Airpush, subject to certain conditions, including the approval of the Acquisition by appScatter shareholders at a General Meeting. The consideration for the Acquisition will be

    AppScatter Group

    appScatter Group PLC Airpush, Inc. partnership with Andromo B.V.

    appScatter Group plc (LON:APPS), the app management and data intelligence platform, today acknowledged that Airpush, Inc., a technology company specialising in app monetisation, has announced a partnership with Andromo B.V. , the mobile app building platform

    AppScatter Group

    appScatter Group PLC Joint Venture Agreement with interarrows Inc.

    Philip Marcella, appScatter CEO, commented: “I am very pleased to partner with Interarrows to integrate appScatter’s Priori Data brand in Japan. Japan is an attractive growth market for app management and offers an opportunity for incremental revenue growth for the

    AppScatter Group

    appScatter Group PLC Fundraising and Proposed Acquisition

    appScatter Group plc (LON: APPS), the app management and data intelligence platform, has today announced the intention to acquire Airpush, Inc., a technology company specialising in app monetisation which, if approved and completed would constitute a reverse

    AppScatter Group

    appScatter Group plc Acquisition of Abilott Ltd

    Philip Marcella, appScatter CEO, commented: “The acquisition of Abilott is a strategic milestone for appScatter, enabling us to bring our security services that we previously outsourced in house, significantly improving our margin. Having worked with the

    AppScatter Group

    appScatter Group plc Data Exchange Agreement with IHS Markit

    Philip Marcella, appScatter CEO, commented: “We are excited to showcase our app data with respected partners like IHS Markit. Their ability to recognise and communicate trends in the global app market will benefit the whole industry.”

    AppScatter Group

    appScatter Group plc Change of Adviser

    appScatter Group plc (LON: APPS), the intelligent app management platform, today announced the appointment of finnCap Ltd as Nominated Adviser and Broker to the Company with immediate effect.

    AppScatter Group

    appScatter Group plc establishment of advisory board

    Philip Marcella, CEO of appScatter, commented: “We are delighted to be able to announce the appointment of three such high calibre individuals to our advisory board. With their expertise, knowledge and experience, we look forward to