Audi is opening reservations for its first production electric vehicle today ahead of the official launch later this year. We have often portrayed the Audi e-tron quattro as the first of a series of upcoming all-electric vehicles from German premium automakers, but it’s finally not only some distant concepts, but an actual all-electric SUV coming to market with Audi’s 2018 model lineup.
Due to high interest in the vehicle, Audi is opening pre-orders early – à la Tesla.
Harald Edvardsen-Eibak, director of Audi in Norway, confirmed that the Norwegian market will have access to the vehicle first: Interest in the Audi e-tron quattro has been tremendous since the first concept version was shown in 2015. Norway is a pioneer market for electrification and we are proud to be the first in the Audi Group with a solution like this. At the same time, we have great expectations for the car which is now nearing Norwegian roads.
Norwegians interested in the vehicle can right now place a 20,000 kroner (~$2,500) deposit to reserve the vehicle without even knowing the actual price.
As the vehicle is getting less than a year away from production, the company confirmed that the concept vehicle unveiled in 2015 (see below) is “quite close to the series production car”.