Considering the ever-increasing importance of understanding how the needs of the users of office buildings are evolving, the six listed office companies decided in H2 2018 on an innovative approach, usually applied to the consumer goods industry. A number of focus groups, comprising selected office users, have been asked to share their vision of the future of the modern office building. This analysis is a first for the European office real estate industry.
The focus groups included 18 meetings and interviewed 140 end-users in the UK, France, Germany, The Netherlands, Spain and Italy on their vision of the future user experience, the evolution of the workplace, the evolution of organisational structures and more generally the role of tomorrow’s office building in terms of use and service.
The end users who participated draw 3 principal drivers.
SmartSpace Software Plc (LON:SMRT) is focused on technologies that make real estate more efficient and organisations more effective. They provide leading smart workplace software and technology to the commercial workplace, retail and hospitality real estate sectors.