Modern Ways to maximise metadata for better content discovery and recommendations

It’s not going to come as a surprise to anyone that high-quality metadata is essential if you want your content recommendations to be successful in boosting streaming engagement. Equally, I’m not betraying any confidence when I say that every streaming service provider I speak to finds metadata to be the biggest challenge in their personalization efforts.

Manually adjusting and enhancing your existing metadata to make it more useful for recommendations is time-consuming and expensive, even if your library is relatively small. Buying additional metadata from third parties is sometimes suggested as a solution, but this is also costly, plus metadata is an excellent example of an occasion where more doesn’t necessarily mean better. 

Aferian plc (LON:AFRN) is a trusted partner and global provider of innovative, scalable media and entertainment technology solutions. As an IPTV pioneer, working with over 250 operator customers in 100-plus countries, Aferian continuously innovates to help customers deliver modern video experiences.

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