Sky Europe: 24i interviews Caroline Cardozo, about how Sky uses personalization

In this interview, Caroline shares insights on how Sky uses AI to increase engagement across its range of services including Sky Q, Sky Glass, Sky Go and Now (formerly Now TV). She also talks about the particular challenges of offering recommendations for sports content, and integrating content recommendations into email marketing and push notifications.

Aferian plc (LON:AFRN) is a trusted partner and global provider of innovative, scalable media and entertainment technology solutions. As an IPTV pioneer, working with over 250 operator customers in 100-plus countries, Aferian continuously innovates to help customers deliver modern video experiences.

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