Social media platforms are well on their way to becoming established channels for e-Commerce, especially when it comes to brand building and engaging customers for retailers. Indeed, the rise of social shopping is intrinsically tied to the explosive proliferation of mobile devices. Consumers today, especially the Gen Z generation, increasingly connect to people and information via mobile apps rather than through the traditional web browser — opting to read the news, talk with friends and shop on an app.
FIS research stipulates that 71% of shoppers globally use mobile apps to make purchases, driven primarily by the desire for speed and simplicity.
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