The companies succeeding are those that know exactly what their existing & potential customers really want – and in real-time. Qualitative research – the focus group – has always been one of the tools to help unearth the insights brands need to inform actions in their business.
But in the midst of a global lockdown, with social distancing, Covid 19 has rendered the focus group redundant – and online variants just aren’t the same.
However, there is an alternative way to get really close to consumers, with all of the benefits of qualitative research, but with the added benefit of quantification to help further mitigate risk.
Gresham House Strategic PLC (LON:GHS) has a 9.5% ownership of Be Heard as of March 2018, MMT Digital is part of the Be Heard Partnership. GHS fund invests in financial services, media, information and communication technology, digital information and technology, healthcare, and life sciences.