Strix unveils full-service OEM and ODM offering

Strix Group Plc is leveraging its four-decade legacy of innovation to deliver a powerful new service for brands seeking precision, safety, and scale in domestic appliances and water filtration. With demand for smarter, sustainable solutions surging, Strix is stepping in with turnkey manufacturing that redefines what’s possible.

Strix Group Plc, the global leader in kettle safety controls and advanced water heating components, has announced the launch of Strix Consumer Goods Design and Manufacturing Services. This strategic new initiative draws on the company’s unmatched expertise to provide small domestic appliance and retail brands with a comprehensive OEM and ODM solution, covering appliances and bespoke water filtration systems.

Harnessing over 40 years of design excellence and precision engineering, Strix will now offer clients an end-to-end service spanning concept development to full-scale production. The new operation will be run from Strix’s headquarters on the Isle of Man, alongside cutting-edge manufacturing facilities in China and Italy, enabling rapid, scalable delivery of complex product lines that meet stringent safety and environmental benchmarks.

The launch follows successful early collaborations with select customers and comes in direct response to increasing market demand for high-quality, technology-led products. Strix’s OEM and ODM offering is tailored to support brands seeking to stand out in a crowded marketplace with innovative, performance-focused solutions.

This move significantly enhances Strix’s growth strategy, deepening its role as a trusted innovation partner in the small domestic appliance and water filtration sectors. The company is now ideally positioned to support a new wave of products that demand safety, sustainability and smart engineering.

Commenting on the expansion, Strix CEO Mark Bartlett stated that entering the design and manufacturing services space is a natural extension of the company’s evolution. While Strix does not aim to dominate the sector, it sees clear opportunity in partnering with select brands and retailers to deliver standout products, from market analysis and R&D through to finished manufacturing.

Strix Group plc (LON:KETL) is a global leader in the innovation, design, manufacture and supply of kettle safety controls, heating and temperature controls, steam management and water filtration technologies. 

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