With the GDPR deadline fast looming, it is more important than ever for marketers to be confident with their data. Media coverage of GDPR tends to focus on the possible
Jaywing’s Martin Boddy discusses a call to government by Kate Burnett, MD at DMA Talent, a marketing industry body in this exclusive interview with DirectorsTalk
Jaywing plc (LON:JWNG) Chairman Martin Boddy talks to DirectorsTalk about a call to government by Kate Burnett, the MD at DMA Talent, a marketing industry body, who called on the
Jaywing PLC (LON:JWNG) reacts to latest IPA Bellwether report. The Q3 2017 IPA Bellwether report was released earlier in October. The quarterly report’s authors survey a panel of around 300 marketing
In the 80s people seemed happy enough with their own cubicle and a plywood divider, but those drab offices have become a symbol of the corporate treadmill and it’s rare
I’ve never been that keen to follow convention. Hence a sort of wonky career path. A First in Industrial Design that led to a job at Smash Hits magazine (yes
In recent years, Generation Z have arrived quietly on the digital marketer’s radar, easily assimilating themselves, and their buying habits, into the digital space. As this segment of consumers grows
Using single touch-point methods, such as first-click and last-click attribution, to evaluate the success of marketing, often results in a distorted view of the impact of campaigns and where marketers
Jaywing’s Martin Boddy discusses Econsultancy’s Top 100 Digital Agencies Report in this exclusive interview with DirectorsTalk
We headed to the glitz of the annual Cannes Corporate Media and TV awards recently and were absolutely delighted to be presented with a Silver Dolphin Award in the Online Media category
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