In healthcare marketing, reaching the right audience—whether patients or healthcare providers (HCPs)—is more important than ever. Traditional marketing methods often fail to deliver the nuanced insights necessary for effective messaging.
Artificial intelligence is quickly transforming industries, bringing innovation and reshaping business practices. However, with its rapid growth comes a need for responsible oversight to ensure AI is used ethically and
Privileged Access Management (PAM) is an essential approach to safeguarding privileged accounts—those with elevated permissions enabling high-level actions within an organisation’s IT systems. These accounts provide access to sensitive data
The Internet of Things (IoT) has expanded rapidly, with connected devices influencing many aspects of our lives. This interconnected landscape is set to grow even further, with global investment in
The American Academy of Ophthalmology, in collaboration with the immersive training company FundamentalVR, has introduced a new initiative, the Academy’s VR Education program. This programme aims to revolutionise ophthalmic education
As digital transformation accelerates, cybersecurity risks grow in parallel, particularly for organisations managing critical infrastructure and sensitive data. The European Union (EU) has responded to these emerging challenges by updating
Recent findings indicate that the Industrial Internet of Things (IIoT) market is poised for significant growth, driven by the increasing digitisation of industries under the Industry 4.0 movement. According to
Device Authority has recently surpassed a significant milestone with its cloud-native platform, KeyScaler as a Service (KSaaS), now managing over 11 million machine identity authentications across 49 countries. This achievement
Talking Medicines is leading healthcare marketing agencies into a new phase of strategic intelligence through the application of advanced data science and artificial intelligence (AI). The aim is to make
The field of medical training is constantly evolving, yet ensuring competency on a large scale remains a consistent challenge. As the need for skilled surgeons and healthcare workers grows, traditional
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